Who are you and what is your profession?
I am Bav Tailor, the founder and conscious creative of my eponymous brand. Born in London, Indian by origin, a nomad in spirit, my family upbringing and travels have steered me to reside in continents amidst all creeds and cultures, from London, Nigeria, Australia, New Zealand to Italy, providing me with an innate sensibility towards humanity – a humanitarian. My brand upholds the tradition of my Grandfathers, who were great Sartorialists – one Grandfather had his own respectfully owned atelier. My surname Tailor stems from a long-line of ancestor’s who were Tailor’s originating from the region of Surat in Gujarat, India.
What do you and your brand represent?
The DNA of the brand:
- Eco-sustainable luxury
- 100% authentic Made-in-Italy
- Certified premium materials, natural fibers or recycled
- Sartorial tailoring
- Tailored Architectural forms & multi-functional style
- Wellness healing colour palette
What drives your motivation for art and design?
Art & Design is the universal language for all cultures. Expressing creativity allows a person to discover their true potential.
How do you explain your creations or designs in relation to sustainability and consciousness?
I launched a Sustainable Luxury Women’s Clothing Brand in 2015. The philosophy goes beyond fashion through the 360° Sustainability Manifesto by minimizing the ecological footprint of the brand in materials, production, social and environmental responsibility. The brand is a positive movement towards communicating that luxury can be created in a sustainable way. The product remains timeless with the concept of ‘slow fashion’.
My mantra ‘respect your body + your sphere’ – respect your body with the fabrics that allow comfort and breathability to the skin, with the knowledge that the each BAV TAiLOR piece is created in a sustainable way to improve the planet for the next generation.
Why have you chosen this path for your designs? Is there a specific reason to your conscious designs?
Residing in continents amidst all creeds and cultures, and now working within the fashion industry, I have become very sensitive towards the lack of ‘respect’ provided to the ‘behind the scene’ elements that truly give stardom to the industry whether it be the workers, the raw materials, the suppliers and the whole production process. As my family has always told me, I’ve always spoken frankly about my thoughts. In my life I’ve always been rather a black sheep, quite the dreamer, creating my own destiny instead of following others. The Fashion industry is 10% responsible for the global carbon impact and it disheartened me to think that I’m working within an industry of my ancestor’s that is a continued cause for Mother Earth’s destruction. Launching a Fashion brand is my way of giving back to the Universe, and trying to communicate the message of respect for humans and our planet.
Where do you usually get your inspirations? Do you have an icon you follow?
My inspiration comes from travels, different cultures, everyday people on the street and my family and loved ones, who are the reason why my brand continues to blossom.
Do your views on society and social behaviors reflect on your work?
Yes absolutely. My project aims to communicate a movement towards ‘respect’ hence my mantra ‘respect your body + your sphere’.
What are your goals?
Create a sustainable movement and one day open a fashion school in Asia i.e Nepal / India.
Despite your designs, are there any other aspects you focus on in regards to sustainability, self-consciousness, and making our world a better place?
The brand has 360° Sustainability Manifesto with a philosophy that goes beyond fashion – making the planet better for the next generation through an eco-sustainable and ethical approach.
Slow movement, self-consciousness, and sustainability have been in trend for the past few years and still are developing. Would you say that most people are affected and more aware of the aspects purely because of the trend?
At the beginning, it was a trend. Now it’s becoming a serious issue after major tragedies in fashion have happened. Large cooperations need to be held accountable for their actions and the message they communicate to consumers. All companies should enforce codes of conduct and become transparent in their supply chain, materials used, wage and healthcare standards of their workers.
In relation to the previous question, vintage has become a popular fashion trend, and many people think sustainable fashion interlinks with vintage and expensive garments. What are your views on this?
Cheap labor is not sustainable. The cost of producing sustainable garments is relatively higher but all businesses especially new businesses need to incorporate a sustainable supply and production chain in their business model. Vintage is great as it focuses on the concept of garments being reused.
Sustainable fashion can be described in many ways depending on the person. For you, personally, what relates to the outcome and input of your sustainability? For example, is nostalgia the outcome and reasoning to your designs, or purely focusing on the environmental impacts?
No humans or animals are harmed in the creation of any BAV TAiLOR piece. I want my life to serve a purpose, to be able to sleep peacefully at night in the hope that my small efforts will form a ripple effect – every human deserves to live peacefully, those now as well as the next generation.
How would you recommend consumers to be more sustainable in consumption?
Consumers can get smart and start checking the tags of the garments they buy and seeing where they are produced; checking the seams to make sure they are durable; love the pieces they buy, not just buy for abundance; ask the brands if the materials are organic, the name of the factories, are they certified; think fo a purchase in terms of wearability. A garment lifecycle should be at least 30 years.
How does the technology developments affect your values and ethics on sustainability, and how does it affect your sales?
Technology is important and crucial to finding new sustainable materials that may be sourced and produced with a minimal ecological footprint. Research & Development is crucial to offering new innovative products to the market.
What are your trend forecasts for 30 years from now?
Promising towards sustainability à the ‘Provenance’ of a brand is becoming more sought especially among millennials – they want storytelling, the heritage, recycled fabrics, innovations, upcycling – the Rana Plaza Catastrophy and documentaries such as The True cost have shed light to the industry and the effects consumerism is creating.
International brands are taking a stand and pledging towards a more sustainable footprint. This is the current trend which in 30 years will become an industry standard.