We met on a plain. An obligatory pause. Neither of us believes in coincidences and obviously, this wasn’t one.
As we kept living our lives in different countries, we started dreaming about how to show the greatest independent Argentinian design in The Netherlands and in that moment we created PuraPatria.com.
More possibilities of consuming and giving them a space to pause the way they want and to rethink about their choices became more and more important.
Sustainability within fashion, and being surrounded by an artistical environment has always been our priority.
Therefore we decided to create P A U S E – conscious pop-up store. This first edition was on February 2016 in a store at De Pijp, one of the most trendy neighborhoods in Amsterdam. It lasted 10 days and it hosted 15 fashion brands, designers and artists from The Netherlands, England, France, Spain, Peru, and Argentina. Each day we opened our doors to show their collections.
We also carried out workshops and artistic installations, having the chance to talk, listen to music, have some drinks, and getting to know each other while having lots of fun! In addition, some of the most influencer bloggers within the field visited our Pop-up.
So after this charming experience, and based on the great results we had, we decided to go a step forward and develop our project, making Pause’s second edition.
It’s our propose to get as far as possible in interacting with artists and showing beautiful sustainable and independent design from around the world in an environment where everyone can take a moment to PAUSE.
So here we are again, going after our dreams.
Happy to be working for the world we want to live in.
Romi & Leti