“A garment is the end product, but there is lot more that goes into the making of these clothes. Efforts of too many people, from the farmer that grows the cotton to the spinner, who spins the yarn, the weaver, the tailor. All of these people are important. Our brand represents the people,” says Karvishi Agarwal, the founder of sustainable clothing Charka.
Karvishi Agarwal uses her strong background in fashion design, as she is currently pursuing her Master Degree in Fashion and Textile Design from Milan, to work on her sustainable label Charka. Her apparel design is inspired by the idea of creating something new within our world that is full of art and design.
“All the fabric has an individual character and no fabric can be exactly replicated.”
As consciousness and sustainability come into play, Charka focuses on its hand-woven fabric, Khadi Fabric, and the aim of minimizing waste during production. “We make designs, using minimum fabric, and also create a special design from left over fabrics. All our brand’s bags, tags, visiting cards are made from ecological waste paper.”
With her great influence from the fashion field since education to industry, Karvishi has decided to focus on ecological and sustainable clothing because she believes that organic clothing does not have to be boring. “I want to create awareness among the younger generation. It can be young and playful. And that is what we do. Provide me young and playful designs.”
Would you say that most people are becoming more sustainable only because of our current fashion trend?
I think, right now, the awareness is only because of the trend. In the past 1 to 2 years, the market was suddenly flooded by the idea of sustainable fashion, and people were intrigued by what it is. Hence to stay updated with the latest fashion, they chose to accept it. But I think, slowly, they actually are understanding what ecological and sustainable fashion actually is. They are becoming more sensitive towards it and making sensible clothing. But, we still have a long way to go. This trend is only in the niche market right now.
Vintage has become a popular fashion trend, and many people think sustainable fashion interlinks with vintage and expensive garments. What are your views on this?
I personally don’t agree that vintage clothing and sustainable fashion interlinks. Sustainable fashion isn’t just about reusing old clothing. For me, sustainable fashion is the raw products and materials used to create that particular piece. It has to be from the beginning. Every step of production of sustainable fashion is handmade, done by a particular artisan, and closely monitored. Sustainable fashion may be expensive, but sustainable fashion may not be vintage every time.
How would you recommend to the consumers and public to be more consciously aware?
You have to start small. You don’t have to begin with clothing. Being with little steps at home. As we all learn in school, but never really pay attention to it. Save water, electricity, grow more trees. These are all little things that help in building a sustainable and ecological environment.
Karvishi builds her brand and values from education to industry and makes an evident impact on the sustainable fashion society. With her brand representing the sensitivity towards the environment and people, she really expresses the conscious society and understands the importance of slow motion.