A snowmobile ride in Swedish Lapland and the rays of the sun hitting their eyes- this potent combination created the glorious idea of creating versatile, sustainable eyewear inspired by the landscapes of Northern Sweden, in the minds of Emilia and Erik Lindmark. Thus was born EOE eyewear where the forests, mountain streams, flowers and Northern lights provide more than just naming inspiration; they help fabricate the visual mood and aesthetics of this brand offering chic frames, sunglasses and accessories.
“We have a responsibility to our descendants; if we want our children to breathe fresh air and play in the wild, we need to have a sustainable mindset in all aspects of life.”
EOE is revolutionary in many forms, with regards to sustainability.
“We were the first eyewear brand in Scandinavia to use sustainable acetate and Swedish recycled steel, as well as currently being the largest sustainable eyewear brand in Northern Europe. Our customers have always known where we come from and what we believe in.”
EOE is also currently refining a truly ingenious process, where old acetate frames are ground to small pieces and used to produce new eyewear while being optimistic about the growth of sustainable thinking among consumers and businesses alike.
“Consumers nowadays have a lot more information than a couple of decades ago. Due to the increased awareness of sustainability, it has become a requirement for the business world. Therefore, it is likely that sustainability will shape the fashion and fast fashion industry even further in the future.”
Combining the visual appeal and essence of Sweden with sustainability, this eyewear brand has carved itself a special niche in the eyewear market, and will be regarded as a game-changer in many ways, in the years to come.