What first sparked your interest in sustainable fashion creations? Tell us more about the story of your brand and its mission.
With the brand Lie O. Knit, handmade Belgian luxury knitwear, I prefer to offer my clients, fashion stores, the possibility to buy during the whole year a high-quality collection, I present them each month two-three new styles.
In this way, I refuse to follow the “buying” seasons as today we see it can be fall in summer and spring in winter. This way I want to present my collections with a reduction of stress for the retailers and help them to improve their cash flow by the offer of new styles during the year. I love to have a strong interaction with my clients and the needs of the market. By this strategy together we can make results and grow the fashion industry.
“I get my inspiration of daily street styles which I spot on social media. Also when travelling, I get inspired by fabrics, prints, combinations I see in fashion & interior.
My passion drives me in creating Lie O. Knit. I love to see people wearing my collection worldwide. If they are happy I’m happy.”
What’s your relationship with ever-changing fashion trends?
I follow the trends only if they have the same values of my brand, otherwise not. I always prefer to focus and follow on my values.
Taking into account that you are a creator that works with challenges every day, what’s in your opinion the biggest challenge of the fashion industry today?
- I find a challenge to follow the trends in comparing with the fast fashion industry.
- Taking a look into the fast fashion industry, I find a huge offer of knitwear labels and in that case is difficult to be competitive with the prices.
- Production/quality/price … You have to make a good balance between the three levels
What is your personal view of fast fashion? Do you feel that the industry as a whole is falling a bit behind if comparing to sustainable fashion?
Slow fashion takes care of the creativity, the design and the high quality of the products, the opposite of fast fashion. Because we made the choice to go for sustainability, luxury and quality, we refuse to take part in the fast fashion industry. We don’t want to be part of a world where you make an order and you want it to be delivered yesterday.
Virtually all major clothing companies have a work in progress in the field of sustainability. What makes your brand stand out?
I produce everything in Belgium under great circumstances. Every piece is handmade and has a guarantee. My customers can order styles on demand, (custom made).
What does the future hold for your brand? Any plans you could share with us?
My brand is getting more known outside the Benelux area and we want to develop this label internationally. Being present in big department stores as Macy’s, Gallery Lafayette, .. would be a dream.