I am Nayanika Bharadwaj, a designer, artist, illustrator and now, writer, recently graduated from the National Institute of Fashion Technology (NIFT), Mumbai, specialising in fashion and textiles. I’m originally from the beautiful coastal metropolitan city of Chennai, India.
I’ve always wanted to work in the creative fields of art and design but my study of sustainability in design specifically began 6 years back, as I began my research about the various pressing problems faced by the fashion industry, which led me to question a lot of what I had previously assumed. This, then sparked to desire to better understand the various social, ethical and environmental problems faced by the industry, that would lead me to constantly ask myself- what could I do, as a creative, to contribute to the solution?
India is a land of varied cultures, a potpourri of sorts, with a very rich heritage of traditional arts and crafts. Design school opened our eyes to the multifarious indigenous and human-driven natural textiles and techniques across the length and breadth of our country and gave us the opportunity to work with these artisans and craftsmen themselves, including an enriching experience of creating a new identity for a traditional handloom craft cluster in rural India, and working on a logo, a documentation of their story in coffee table book and new weave designs.
As an artist, I specialize in watercolours and pen & inks, with a love for realism and natural landscapes, having had my own solo art exhibition, but I also experiment with digital sketches and lots of doodles.
Sustainability is a way of life, the only way ahead for our planet to prosper and as a follower of the international movement of conscious fashion that is aiming to transform the global fashion industry into one that is truly sustainable, I believe that it is important to look at both the past and the future for viable solutions. Fashion is often thought of to be depthless and superficial, but the naysayers couldn’t be more wrong; fashion has this incredible power to do so much more good than we can imagine, to affect and inspire every single person on this planet
With this wonderful opportunity to write for PAUSE, I hope to share what I learn, as I set upon this journey of truly sustainable living, always asking, questioning, learning and imbibing.