WE ARE FASHION REVOLUTION. AND YOU?

By April 18, 2018News

FASHION REVOLUTION WEEK 2018

“Have you ever wondered who makes your clothes? How much they’re paid and what their lives are like? Our clothes have gone on a long journey before they hit store shelves, passing through the hands of cotton farmers, spinners, weavers, dyers, and sewers. Eighty percent of them are women between the ages of 18 and 24. Many of the people who make our clothes live in poverty. “This needs to change”, said Fashion Revolution Co-founder Orsola de Castro.

Fashion Revolution was created in 2013 in response to the Rana Plaza disaster in Bangladesh by Carry Somers and Orsola de Castro. This tragic incident acted as a metaphorical call to arms and has ignited an ongoing global call for revolutionary change in the fashion industry.

However, most of the public is still not aware that human and environmental abuses are endemic across the fashion industry and that what they’re wearing could have been made in an exploitative way.

This is why people are encouraged to join the Fashion Revolution by asking brands and retailers #whomademyclothes. Brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain. If companies don’t know how and where their clothes are made, then there is no way for them to ensure that human rights are protected in their supply chains.

We believe transparency is the first step to transform the industry and can start with one simple question. Transparency involves openness, communication, and accountability. Transparency means operating in such a way that it is easy for others to see what actions are performed.

WHO IS FASHION REVOLUTION?

We are designers, academics, writers, business leaders, policy makers, brands, retailers, marketers, producers, makers, workers and fashion lovers. We are the industry and we are the public. We are world citizens. We are you.

We are people from all around the world who love fashion, but we don’t want our clothes to come at the cost of people or our planet.

Fashion Revolution Week 2018 (23-29th April) will feature events and activities worldwide to encourage people to think differently about the clothes they buy and wear and inspire them to make a positive difference.

We believe that collaborating across the whole supply chain; from farmer to the consumer; is the only way to transform the entire industry.

You can use #FashionRevolution for tweets and Instagram posts throughout the year. This is the hashtag for the movement.

 

For further information and other ideas on how to get involved, visit www.fashionrevolution.org

 

Author Silvia Ciampelli

More posts by Silvia Ciampelli

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