We are very proud to work with Stephanie von Meiss, a Swiss sustainability junky and founder of CareFull.
The design represents their ethos: timeless classic. Their white shirts are made with:
- the highest quality of GOTS certified organic cotton from fabric to thread and labels
- Corozo seed buttons
- A small carbon footprint
CareFull selected suppliers in Turkey. For example, in their factory in Istanbul, the management mainly consists of amazing women.
Stephanie believes in the quadruple win scenario of retail: to provide top quality products to the consumer, while supporting the bottom line, protecting the environment and ultimately benefiting from brand reputation boost while doing so. Retail goods shouldn’t solely be items of consumption, but catalysts of change.
Where do you usually get your inspirations? Do you have an icon you follow?
Many women across history have been identified with a classic white shirt – from Marilyn Monroe, Brigitte Bardot or Marlene Dietrich. But I’d argue the ultimate white shirt ambassador is Audrey Hepburn. She wore it going out, leisurely with Jeans or simply as a pyjama – and simply always looked dashing!
Do your views on society and social behaviors reflect on your work?
I believe a white shirt is a symbol of access to education. CareFull wants to pass on this privilege. We, therefore, partner with Room to Read®, a global non-for-profit organization that works to improve literacy and gender equality in education in developing countries. For every white shirt bought, CareFull donates 5 academic schoolbooks towards a girls’ secondary education.
“Our society is slowly waking up. Climate change, demographic shifts, resources depletion or our refugee crisis (to mention just a few) can no longer be ignored. These challenges require a systemic change but it is also down to the individual to do his/her part.”
And while many people still consume mindlessly, chasing cheap goods to make themselves believe shopping = happiness, many others started to care. They started to care about the food they eat, the drinks they drink, the creams they use, the cars they drive, the clothes they wear, the company they work for or the political party they support. Not only do these conscious choices make our body, mind, and conscience feel better, collectively they also push for the much-needed shift in human behavior.
Vintage has become a popular fashion trend, and many people think sustainable fashion interlinks with vintage and expensive garments. What are your views on this?
Vintage is the sustainable fashion from the past – only the best quality survived. Going forward we have to improve the environmental and societal impact of our supply chain and of course, sill creates timeless fashionable styles, so that our products of today will be the vintage of tomorrow.
“For me sustainable fashion are pieces of that were produced with the three pillars – people, planet, profit – in mind, without compromising on aesthetics.”
How would you recommend/influence consumers to be more sustainable in consumption?
Only if the sustainable pieces equate or excel in terms of quality and style against the conventional alternatives, do we have a chance to create a proper shift in the industry. The masses don’t buy with their conscience; they buy with their eyes.
What are your trend forecasts for 30 years from now?
I don’t know and am not qualified to guess. I just hope that what’s now the exception will then be the norm.