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Lovia turns leftovers into luxury accessories. Combining ethical values to chic designs, Lovia makes luxury leather bags and jewellery from Nordic excess and recycled materials.

What’s your drive/motivation/passion?

Transparency is our passion. To be fully transparent, Lovia has created a unique DNA profile that links each individual product with a web profile that reveals the whole production chain behind it at LOAVIA collection. We think being open about our manufacturing process will open new doors for others and in the long run our way of doing will spread and make the world a little bit better.

Why do you think sustainability is so important?

The world can’t take all the consumption, this is why we have decided to use existing materials as our product’s main materials. Like said before, Lovia turns leftovers into luxury by creating new items from materials already existing.

What made you take control and design conscious wear yourself? And When?

Our head designer Outi was debating with her own ideology and the fashion business norm few years back and decided to take a break from everything. During this break she came up with the idea of Lovia, meet the consumer’s need of luxury accessories which are made sustainably. Lovia started in 2014 and we brought out our first commercial collection in spring 2015.

What’s your inspiration? Do you have someone you look up to?

The inspiration in Lovia’s collection starts with the materials that are available. It is unusual to start the design process from materials but we sources materials from several producers all over Nordics and start thinking of what can be done with these materials. The inspiration for aesthetics also comes from combining Finnish folklore mythologies like Kalevala to modern Scandinavian looks. Nature has very  important role as a source of the inspiration and especially the pine tree, tree of wisdom, has a special role in Lovia’s collection details.

What are your goals?

Lovia’s ultimate goal is to become a new design house – this means we could bring together the market, materials and manufacturers. For example now that most of our materials come from the Nordics and manufacturing is in Italy, in the future we aim to have material hub also in Italy and several other spots across the world.

You design bags, is there something else you do to make the world a better place?

We consider ourselves as activists. We try to raise awareness of different issues in design industry. We also work with mainly local or small producers to support their work also. We think that by making smart choices with decisions who we work with, will grow both of our businesses and in the long run create jobs.

Many people think sustainable fashion is very expensive, what do you think about this?

We think it is quite normal that sustainable fashion is more expensive, often sustainable brands are independent and produce smaller quantities. This itself makes the items more expensive. And we are not even talking about the manufacturers’ more reasonable costs.

In the world of fast fashion we think it would be more important to start talking about cost per wear rather than price of an item.

Many people still buy too many clothes and find it hard to buy more conscious. Can you give them any advice to help them out a little?

Start small & Buy friends for life. You don’t have to turn your whole wardrobe over at once, if you buy few pieces less every month, you can invest in pieces that you know you will enjoy years and years later and which will also last for those years.

What do you think about society these days and do you translate that into your designs?

People still want to use fashion and look stylish. We think that the sustainable brands have to make desirable items that they will sell for their looks and not just relay on the ethical values. People want to have beautiful things and it is the designer’s duty to make products that are both beautiful and sustainable.

What do you think of technology in fashion?

Lovia is definitely pro-technology, we think the future is online and in technology.

What is your prediction for fashion trends about 30 years from now?

Sustainability is a norm and fast fashion is frond upon.


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Dutch by birth, Indian by heritage. Combining Western aesthetics with Indian colours, design, and crafts are what Monica Sharma Patnekar is all about. Best of both worlds you can say. She is constantly looking for and discovering many more interesting designers and brands in India. So what did she do? She left the corporate world to follow her dream.

With Chutney – the flavour of Indian design, she wants to give you the flavour of Indian design for your home. Contemporary design from India. Curated in The Netherlands.

She always had the dream. At some point, you have to go for it. At least you have to try it. When you really believe in it, it will succeed. Bringing Indian design to Europe, merging her upbringing and her heritage, has always been something she wanted to do. She even wrote her Master thesis on bringing Indian fashion designs to Europe for the Fashion Design Council of India.

‘You can’t have a business that profits one and harms the other. You have to be ethical, fair and think about the people and the world around you. This can come in all forms and shapes and sizes. What works for your business is a choice.’

She believes in being fair. For her that’s principle. It always has been and something she doesn’t need to think about. But it’s not what she promotes her business on. It’s not about buying from her because it’s fair or sustainable. Buy from her because It’s great design, it’s new and creative. And guess, what, they also think about the world around. It’s a basic principle of business for her. But it comes in different ways. And you see that in the brands she sells. The following 3 levels you find back on her platform:

All brands featured on Chutney are fair. All the brands believe in ‘fair trade & labour laws’. Which means they treat employees fairly, fair pay, no child labour, etc.

Some of these are also handmade: by local artisans (‘Karigars’) in villages, using traditional Indian techniques in a new way or with new designs

A few of these are also sustainable made from up-cycled material

It’s all about how you style and mix and match it. So to open up people’s eyes to gorgeous design that is different from what is presented here currently, but can easily fit into any home here. And for people to realize that there is more to Indian design than what they think. It’s a new flavour for their home. All the designs she has are made by designers and design houses in India, who are very much impacted by daily life, surroundings and things they see in the world. You will see that come back in their designs, prints, colours.

‘I do strongly believe it’s a matter of choice, and the more you tell people what to do, the less likely they will. It’s better to showcase these products, bring them in front of people and show the great work, both in terms of design and the impact.’



Giasone Cashmere

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Giasone Cashmere is a project that produces Cashmere garments giving a new life to many abandoned plot of lands in Italy. They raise cashmere goats selected from the best cashmere goats blood lines and they use this Cashmere to create handmade luxury unique pieces.

‘Giasone Cashmere transforms beautiful abandoned landscapes into Beauty.’

They love their country and they think that the Italian Beauty has to maintain a strong connection with their land. They are motivated to form ethic values so the passion of using a wood loom to create our handicrafts is the key factor on their concept of Sustainable Luxury.

Sustainability is a key factor for every long-term project. Since they create luxury dreams sustainability is essential to permit them to express the beauty that will remain after them.

‘If we don’t respect the environment now we will not succeed to create something that can be transmitted to the next generations.’

Their inspiration for the design is mainly their flock of cashmere goats and how it’s able to rediscover landscapes where the beauty is often trapped by ruthless disregards. Create unique Italian handicrafts in a sustainable way, using the best Italian traditions to propose sustainable luxury.

When they create a new garment they discuss if they would buy it and how each detail can make the difference. For their Beta Collection, they have created also Made to Measure scarves. A single scarf for their customers can be a little bit more expensive than the scarf or the present that you buy every year but it’s not a season purchase… it’s something that they will use for their entire life.

They have a big hope for the next generations and think that this society slowly is becoming conscious that everybody can give his support to create a better future. Their collections are made with minimal design concept since only the essential will pass through time.

They think technology can make a big difference in the design and production in fashion. Thanks to the technology they can follow every passage of their collection and guarantee that every item they create has a low water footprint for example. So technology can actually help them to be more conscious.

They think fashion trends will change a lot in 30 years from now. Many objects that now are considered different from clothing will be merged into it. They hope that much more people than today will be interested in understanding more before they make the decision to buy new clothing. Finally, they hope that dress something that is sustainable design, sustainable produced and sustainable sold will be one of the first questions when the future customer will judge the fashion trends.

From Senegal, KEARA bags!

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Adriana Valcarce from KEARA has been very ambitious and passionate since she was a little kid. The world was her playground and she wanted to become something else every day. Fortunately for us, she decided to spend all her time defining her own style in fashion. She created the conscious brand KEARA that helps young people in Senegal to create the most magnificent bags. Read her story to meet the woman behind this beautiful concept.

What did you want to become when you were a kid?

I wanted to become a ballerina dancer, I danced for 10-12 years and I loved it. Then I wanted to be a singer, a writer, a journalist… and the list goes on! Growing up a little bit more, let’s say during my first teenage years, I wanted to create my own clothing brand and name it AVR. Not a very fancy name right?

How did you become a fashion designer?

I’ve always had passion and taste for fashion. I actually spent more time trying to define my own style, rather than following the latest fashion trends; I never liked that very much. I design bags and accessories now for two reasons: first, because I wanted to showcase somehow those fabrics that grew up with me, and that I always loved. And second, because of my commitment to our artisans and to developing KEARA as an artisan business that aims at offering jobs and training to young people in Senegal, and results in creating amazingly beautiful bags.

What do you think about society these days and do you translate that into your designs?

Our world needs more kindness, tolerance, and love. People need to be less afraid of one another. KEARA is about bridging cultures, inspiring other people to travel and discover the world, and showcasing the amazing work that human hands can achieve.

What do you think of technology in fashion?

I think that our society has achieved enormous progress thanks to technology in various settings. When it comes to fashion, I see its added value when it comes to e-commerce platforms and social media. Without these two, small conscious brands couldn’t have a big impact. When it comes to production processes, we see everyday more and more methods and alternatives to using natural materials that don’t harm the environment. I am totally into Piñatex now, as they have developed a method to make leather out of pineapple leaf fibers, and I would love to try out a collection with their leather.

What is your prediction for fashion trends about 30 years from now?

I think that sustainable and conscious brands will take a very important place in the fashion world and fashion industry. I trust that consumers will become more and more aware of the options they have in a changing and evolve world.


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Who are you and what do you do?

We are Daphne & Hilde founders of TIMI, or as we say it: ‘Tie me’. We sell Amsterdam design scarves, made by women in the Himalaya’s. These timeless and extra large scarves have a warm and soft texture that embraces your skin and is suitable for all seasons.

What’s your drive/motivation/passion?

TIMI stands for ‘This Is My Independence’. We want to create an independent future for women around the globe. Strong women make the world more beautiful. By wearing a TIMI scarf, you support a Women Empowerment Project, where women get the opportunity to work on an independent future.

Why do you think sustainability is so important?

Independence and freedom should be a basic right for everybody. Women deserve fair and equal working conditions and opportunities for education and work.

What made you take control and produce conscious wear yourself?

When we were traveling around Asia in 2008 we experienced a huge contrast between East and West, men and women, rich and poor. When our paths first crossed on a beach in Cambodia we couldn’t stop speaking about these differences and inequalities in the world. Back home we decided to walk the talk, first by establishing Namaste Foundation that runs a Women Empowerment Project for women in Nepal. During the many visits to Nepal, we got hooked to the warm and soft scarves from the Himalaya. At home, they accompanied us to business meetings, on the couch, to the park and in the winter cold.

It didn’t take long before friends and family got addicted to these scarves as well. And that’s when we decided to make our own design in unique colours, finished by the women in the Women Empowerment Project in Nepal. A webshop was born ( and TIMI now wins the hearts of many women around the globe.

What’s your inspiration? Do you have someone you look up to?

Be the change you wish to see in the world – Gandhi

What are your goals?

We want to help create independence for women around the globe. For now, we focus on selling enough shawls for a self-sustainable Women Empowerment Project. In the near future, our aim is to expand our products, projects and countries.

Many people think sustainable fashion is very expensive, what do you think about this?

Isn’t the real price of fast fashion much higher? Considering violation of human rights and the environment.

Many people still buy too many clothes and find it hard to buy more conscious. Can you give them any advice to help them out a little?

Less is more.

Laura Angillieri

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Laura Angillieri defines herself as an Italian sensitive soul with a rational and straight German mind. Being a child of immigrated parents, brought her to be stuck in the middle of two different cultures. Italy stands for fashion, elegance, the refined way to live life. Germany has a rough attitude to manage life, but at the same time transmits regularity and consistency.

Shoes and bags have always been a product of fascination for Laura. In Milan and Rome, she started to give shape to her ideas. The thought of the gloves was born in Rome, the elegance and feminine memories of a woman of old times, led her to a long research towards Naples. Where the gloves industries are one of the oldest traditions in Italy.

Creating a product which is a fusion of craftsmanship, individual design and feeling is what thrives her. She also recognized the evolution of the luxury market. The mass production and consumption of luxury products. Everybody is suddenly a fashion expert known for their blogger mentality. Sustainability is so important to reset these developments. To start over the traditional meaning of luxury. Changing values and habits of consumption. Let´s keep our distance from more, faster and cheaper and grow towards integrity, fewer pieces, high quality and most of all, being timeless.

She thinks people look at the prices in the wrong way: ‘It represents the work and story behind the product. You pay for the product as well as you pay for the effort, frustration, passion, joy and the time an artist spends on creating and developing this special product, therefore it is not expensive at all’.

Find your own individuality. Consciousness starts by yourself. Buy one item which represents your own individuality. The story behind this item represents your own thoughts and beliefs, so you will love and respect that item.