My brand represents my journey of chancing upon discarded pieces,” says Kritha Makwana, the founder of Krithaa jewelry.
Coming from a background of westernmost state in India, Kritha has experienced the thriving craftsmanship, colours, textiles, tribes, and architecture, which demonstrates how her work represents the interactions and learnings she has been involved with. Still now, she finds inspirations and motivations from tribal women, who reveal confidence and style that stand true to their original culture and geographical context.
The passion for jewelry started when Kritha was an architecture student, as she speaks of her past: “While sketching for a mapping exercise to study spatial constructs in the old city, I found a sewing machine bobbin and a rusted metal hinge lodged within a heap of metal waste. Exploring further I found more interesting, abstract and undefined metal waste. This piqued my interest in adopting these beautiful discarded pieces and using them to make different accessories for myself.”
“Design processes have given me pockets for self-reflection and keeps my ideas anchored.”
For Kritha, design and art are components that make up her life. After going through complexity from architecture and interior design, she has come to the idea of simplicity that drives her design processes and inspirations.
Talking about sustainability and consciousness, Kritha and her designs are tackling the issue of waste. “We are always on the lookout for pieces like brass fountain-pen nibs, antique coins, rusted metal sheets, residual molten metals.” Despite the materials, the process of making is very considerate also. “My products are handcrafted by local craftsman I work with. Also, we texturized our product with natural processes like patination and try refraining from superficially adding layers on it.”
“I always strive to design products that have a sense of timelessness and incompleteness,” Kritha explains her work is sustainable as an outcome of her design aesthetics. “The incompleteness helps the customer associate their own idea of time and context to the product. This idea has automatically drawn me towards designing consciously.” With her natural conscious approach, Kritha finds the beauty in working within a framework of limited and frugal resources.
Where do you get your inspirations from?
I derive inspirations from uncertainties. Finding order in uncertainties keeps my work going. Any piece discarded has the beauty of age, time, meanings, relationships hidden in it. The idea is not to decipher what it brings along with it. It is the mere joy of celebrating its openness to adapt to a new form, keeping intact its past associations. Hence, each piece we design is inspired by the context of which we picked a particular scrap/leftover metal.
Would you say that most people are affected and influenced to be more sustainable due to our current fashion trend?
According to me, it’s the thoughtfulness towards design and aesthetics of a sustainable product that resonates more with people rather than the tag of the product being sustainable. A sustainable product carries with itself energies of positivity and consciousness and hence it is connecting with more people these days.
How would you recommend or influence the market to be more sustainable in their consumption?
A conscious mind will identify the unnecessary and indulgent possessions, and later a deeper introspection will effortlessly push them to adopt a frugal and sustainable approach to living. I am also undergoing a similar process of what I would call ‘materialistic cleansing’, to make way for more meaningful consumption. Attaining this approach is similar to ‘sadhana’, a concept in the YogaSutra, which means ‘a repeated practice performed with observation and reflection, to reach an intended goal’.
Kritha and her experiences, beliefs, and motivations speak directly for her brand, Krithaa. She believes that good design will find its way to reach out to the people, and increase in one’s perception of consciousness. Kritha aims to detach herself from her work in order to observe where the products will go to make their own new journey. Natural and effortless play an important role within Kritha and her designs, where she look forwards to see a future of natural choices that shape the consumers’ conscious minds.