When Sustainable Design means Behavioural Change

Redress Design Award 2018

“We are leaving a world designed for efficiency in repetition and entering one where the value comes from contributing to change… Because change is the opposite of repetition, this requires mastering a set of human social skills as a prerequisite to being able to contribute —including empathy, teamwork, change-making…” Ashoka CEO Bill Drayton

The 30 semi-finalists for the Redress Design Award 2018 – the world’s largest sustainable fashion design competition – are determined to create a new future for fashion: each of their applications aims at to re-inventing fashion with innovative sustainable design techniques and strategies, accelerating the transition to a circular fashion system.

Redress Founder & Board Chair, Dr Christina Dean remarked, “The bad news is that fashion continues to be one of the world’s most polluting industries, generating a shocking 92million tons of textile waste annually, despite heightened awareness about the urgent need to fix this. The good news is the overwhelming response from designers applying to the Redress Design Award who are finding creative ways to incorporate diverse forms of fashion ‘waste’ back into fashion again. Our competition signals that the next generation is sowing circularity within their design DNA. But can their innovation transform the fashion industry in time?”

High levels of clothing and textile waste are disposed of every day.

The urgency to embed sustainability into the fashion industry as an economic necessity is now felt more than ever. It is becoming common knowledge that a sustainable fashion system can create value for people, environment and business. The next move is to take action.

Redress Design Award 2018_Arti Joshi_UK
Redress Design Award 2018_Ester Soidla_Estonia
Redress Design Award 2018_Jesse Lee_Hong Kong

When speaking of fashion, people usually tend to generalize the term to merely clothing but in fact, fashion goes far beyond that. Too often dismissed as superficial, it has the power to change behaviour and attitudes. Fashion shapes and reflects society, culture and diversity. Personal and ubiquitous at the same time, fashion is an everyday phenomenon that connects individual and values.

Because design sustainable clothing means design collective behavioural change.

Redress Design Award 2018_Elif Tekcan_Turkey
Redress Design Award 2018_Gemma Hill_UK
Redress Design Award 2018_Sutida Apichokejaroenchai_Thailand

Find out more about this cycle’s semi-finalists’ and their inspirational zero-waste, up-cycled and reconstructed designs at www.redressdesignaward.com

Author Silvia Ciampelli

More posts by Silvia Ciampelli

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