The Powerful feminine: Pixie Won’t Play

“Once you step away and experience the beauty of living slowly; you don’t want to jump back into that fast train. SLOW. Slow is about enjoying, it’s about understanding, it’s about thinking and feeling. Embracing your emotions, being fully human.”

Inspired by diverse, abstract experiences and emotions including the power of music, human interaction and the buzz and excitement of the city, Pixie Won’t Play aims to make modern, authentic clothing in feminine, effortless cuts for the powerful woman embracing slow fashion.

“Fast fashion reflects on a mindset and concept of beliefs, who am I to say that they are falling back? As I see it; they’re simply providing what’s being demanded. Fast fashion is an outcome of education, an outcome of our values, an outcome of how we value ourselves and the planet around us. If we truly want to change the fast fashion industry, it starts in the schools, not in the fast fashion industry itself. There are still way too many people that are not willing to pay more than 10 dollars for a new t-shirt. I propose to start with changing their mindset and value system. “

Along with working local, skilled craftsmen and manufacturers in Latvia, Pixie Won’t Play works with recycled multifilament, which is much thinner and more compact than the classic charmeuse, natural materials, such as cupro – a breathable and hypoallergenic cloth made out of waste linter from regular cotton production which feels like silk while regulating body temperature and eco-friendly dye. However, the natural and organic linen, fully grown in Latvia/Lithuania is what boasts the full package of sustainable fashion creation.

“Small and independent brands that are truly sustainable are afraid to use such a big word as ‘sustainable’, for the reason that they know how hard and how much it actually takes. I would like to think that what makes us stand out is our sincerity and genuineness about what we are doing. And even if it’s a small and mostly invisible act, I believe that it resonates with the right audience. I have been blessed with the best costumes I could ever ask for. It’s a community.”

In the near future, Pixie Won’t Play plans to continue developing their brand and expanding with a menswear capsule collection.


Author Nayanika Bharadwaj

Designer, artist, illustrator and writer passionate about sustainable design and living. Recently graduated with a degree in fashion from NIFT, Mumbai. Currently living in Chennai, India

More posts by Nayanika Bharadwaj

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