Rosa van Ederen is what you call an inspiring woman. She is doing everything she can to slow down the second most polluting industry in the world, the fashion industry. She is a member of the Dutch team of Fashion Revolution, a global organization to make people more aware. And a couple of years ago she decided to take control and start the conscious fashion label Van Jos.
Her mom is responsible for the classy and feminine designs. You can recognize these designs by the remarkable details. Her ideas arise naturally. As she sits in a meadow or running a lovely piece of yarn through her fingers, Jos gets inspired. She can even translate a pretty door into a blouse.
Van Jos is ready to take the challenge. Determined to be sustainable from the button to thread. They ask you to take the challenge too and rethink your wardrobe. Can you find a new combination with an item you never wear?